Users will soon have a updated setting that enables them to lessen the amount of AI-created content appearing in their streams. This step comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This development aligns with a increase in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this content is classified as low-quality AI content, a label for substandard, factory-style content that is frequently absurd or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
AI on the Platform
The platform announced that there are currently over a billion videos on its app identified as artificially created. Overall, in excess of 100 mn videos are uploaded to the app each day, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control feature in the app and choosing AI-made media. Further subjects that can already be adjusted under the filter cover news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines oblige content makers to tag “realistic” AI-made content, and it forbids malicious fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the app will now apply an “AI-made” tag to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This measure is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is additionally establishing a two million dollar awareness program for experts and institutions to produce informative material about ethical AI use. This initiative will support non-profit groups specializing in training coding and technology.
Platform Protection
TikTok has defended its moderation strategy, following debate over intentions to cut jobs for a large number of content moderators in the UK. The company is expected to cut 439 jobs in its trust and safety division in London, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content before it is viewed by people. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
